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A Charming Opening in Scottsville

Above, a display of Jessica Ritenhour’s work at Charmed Butterfly. Courtesy photo



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Published: July 13, 2011 By Wendy Edwards

A new artisan’s boutique held its grand opening alongside the three-day Independence festival in Scottsville. Storeowner Petra Monaco says this new endeavor is her own take on the American Dream.

“I knew I wanted a craft store 20 years ago,” says the proprietor of Charmed Butterly, LLC at 401Valley St. “I didn’t know what it was going to look like.”

From the street, Charmed Butterfly presents an invitation to shop for the coolest handmade gifts, from the glasswork featured in the front windows to the vibrant, painted wooden toys made by the artist of the month, and a trove of hand-beaded jewelry.

Why buy local and handmade?

“My thinking is that if we buy handmade, we will keep jobs in America where they should be,” Monaco says. “I think we need to go back to basics where we support each other.”

Her goal is to help artists to become self-employed.

“Everything is created with the passion an artist has for their work. You can help them earn an income, turn personal economy around, and turn America around.”

A good proportion of the items in Charmed Butterfly are eco-friendly. Among those are cotton facial scrubbies by Hippie’s Creation to rinse and reuse instead of tossing cotton balls in the trash day after day, leatherwork by Regina Alpaugh and Shawn Smith and clay pottery by Amy Gentry.

Charmed Butterfly is home to five jewelers whose styles range from fiber necklaces to hand-beaded earrings and bracelets adorned with Swarovski crystals.
“There is something for everyone within a reasonable price range.” Monaco says.

Acrylic and oil paintings, watercolors, mixed media and more cover the walls of the boutique. Crocheted items line the shelves, including baby doll clothes for children and whimsical animal hats for folks of any age.

“All of this is an effort to be self-sufficient,” says the storeowner who strongly believes in strengthening local economy. “You buy the cow from your neighbor so you have food for the winter. [Buying from Charmed Butterfly] is the same thing.”

Watch the windows of Charmed Butterfly for new works featured every month by local artists—photos and updates of which can be found on Facebook here: http://www.facebook.com/pages/Charmed-Butterfly-LLC/173031096091890.

Doors are open Wednesdays and Thursdays from 11 a.m. to 6 p.m., Fridays and Saturdays from 11 a.m. to 7 p.m. and Sundays from noon to 6 p.m. For directions and inquiries, call (434) 960-8296.



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